“We transformed a stagnant brand into a dynamic fitness platform built for scale and speed.”

Project Phoenix

We partnered with a fitness startup to completely revamp their brand presence online. The previous website lacked personality, structure, and modern design. We started from scratch, establishing a strong brand foundation with updated typography and layout systems. Our team focused heavily on performance, responsiveness, and content strategy. We built the entire site in Webflow with full CMS control for blogs, team profiles, and testimonials. Bold color choices and modular sections allowed for flexibility across campaigns. Scroll interactions and section transitions brought energy to the brand. We also added light animations for engagement without hurting speed. Following launch, the brand saw a 45% increase in user retention. The site was made fully scalable for future expansion.

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