Aura Wellness Redesign

“Simple changes in structure and content flow resulted in 60% more appointments.”
Aura Wellness Redesign
Aura Wellness had an outdated interface that confused users and lacked mobile adaptability. We focused on designing a layout that conveyed calm, trust, and authority. Using soft tones and clean white space, we developed an experience that led users to the booking form naturally. A custom CMS for blogs and client stories helped build credibility. We optimized all contact flows to reduce friction. Responsive design was fine-tuned across all devices to ensure consistency and performance. Our design also prioritized accessibility with ADA-friendly contrast ratios. Light scroll fades and subtle hover effects enhanced user experience. The backend was configured for easy updates by their internal team. Post-launch, the site drove 60% more appointment bookings in under 6 weeks.
This case study was published on 2023-10-02.
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About the author
Jane Smith is an urban planner dedicated to promoting sustainability in city development.
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